In the winter, when snow and ice would block roads in some remote places of the country, the postmen would not bring the mail there. They couldn’t get there by bike, car or truck. The truck drivers from the newspaper would take the mail with them. They would go to the most remote place, whatever the weather conditions. The newspaper would be delivered always and everywhere. No matter what.
I love this story. So much better than: “We have a culture dedicated to 100% guaranteed deliveries being resilient towards disturbances caused by external conditions.”
But. When it comes to messing around with culture, some turn into a mix between Michael Jackson and Freddy Mercury.
“We are the best. We are the world. We are the children. We are the champions.”
Ah. The verbal diarrhea fest called “Name That Shared Value“.
Read more about how stories beat statements and what the three I’s mean (Incredible. Insane. Insulting.) in my article on Gantthead.com.