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In episode 34 of The Project Shrink Dave Garrett (Gantthead.com) is talking about personal branding. He’s discussing how to demonstrate/prove your specific expertise online in a way that people will link to it as a reference point.
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This recording is the final part of a session “Why Should You Care About Social Media?” at PMI Global Congress 2009 by the PMI New Media Council. Other parts of this session can be found here:
Collaboration With Skype, Vyew and Google Docs
Using Yammer For Frictionless Communication
Be Careful With Social Media: Words Of Caution