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In this episode of the Project Shrink podcast Hal Macomber explains how he and his colleagues are using Yammer at Lean Project Consulting (LPC). They are creating “frictionless communication” with this tool that is similar to Twitter. He puts the use of this tool into perspective with the other tools used and currently in use at LPC.
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This recording is part of a session “Why Should You Care About Social Media?” at PMI Global Congress 2009 by the PMI New Media Council. Other parts of this session can be found here: